Is this a new trend?

With all the online shopping I have been doing lately, I have discovered a weird new trend. A lot of store models seem to have given up on pretending that the clothes they are wearing are fashionable. These two photos are prime examples from Nordstroms. Does the model look really upset about having to model these outfits? Why? Is she trying to secretly signal “You really don’t want to buy this. It’s itchy and unflattering”with her eyes?